I hesitated many times before writing this article but in the end, I decided to share my point of view, and tell you something about how things work in Italy.
Today I want to tell you about the Italian biggest phenomenon of fashion blogging, Chiara Ferragni. The first time I visited her blog I was really positively impressed about her beauty and her outfits. I thought that if she was pretty and talented about fashion she deserved all that notoriety.
Then after a couple of weeks ,following her blog, reading her posts I began to think that maybe she was not so talented as I thought. I started thinking that she was more like a Barbie wearing expensive clothes but with not talent at all about fashion.
The main thing than really puzzled me, is the fact that she uses to cover her own body with lots of expensive brands without any kind of originality. Posts are written awfully and everybody that reads them can clearly understand that she hasn’t any knowledge in fashion. The only thing she cares about, is to show off expensive clothes she daily buys for her nonsense articles.
Chiara is the umpteenth example that to get a job in Italy, the only important thing is the way you look outside!
It sounds like a 10 years girl article!
Then when I heard that somebody started to call her a fashion expert I got really angry. Yes, I am not envious but I am angry. It is just unacceptable that only because she is tall, blonde and wealthy she automatically becomes a fashion expert.
What about all the people who actually are studying fashion and they know all about it? What about people who work in fashion since years that have plenty of talent to show? What about all the people who actually are not graduate in fashion but are extremely talented, and they are doing everything to show the world that they deserve some attention?
The truth is that Chiara Ferragni is famous only because she is a pretty girl. Most people (especially Italian ones) care only about appearance. They don’t really care about talent, personality and creativity. In Italy, if you are not beautiful you won’t go anywhere. Even Chiara’s footwear collection is boring. If you have a look to her shoes you will see they are copies of the most famous shoe brands. You can find her shoes at luisaviaroma.com
Anyway, I have to recognise that she is talented in bringing traffic to her blog. I am sure somebody helped her about indexation and SEO, she couldn’t do all by herself.
Bring lot of traffic to your blog is the easyest way to make good money! Thank to the huge amount of traffic she is always invited to the most important fashion shows as Burberry, ecc.
Honestly, I was really surprised to discover that Burberry invites her just because she wore one of the brand leather jacket in a couple of posts.
Many small brands decide to collaborate with Chiara just because they want to be more popular ,and sell more. This is the demonstration than even fashion brands don’t care about Chiara’s competence about fashion. The only thing they care about, is make lot of money using her body.
Important: Comments are disabled for this post. I don’t wanna waste more time talking about the person mentioned in the article. Life goes on, and I have many things to do in my life. Private messages won’t be answered, please don’t waste your time writing me about this topic. Do you wanna know who I am, and why I wrote this post? Read here.